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I sell directly to a consumer in the EU so is that any different?

I sell directly to a consumer in the EU so is that any different?

The basic principles are the same; for UK purposes you are making a zero-rated sale but on the EU side, these sales will be subject to import VAT (and duty) on arrival.

This may mean that the customer has their goods held at customs until they pay the import VAT.

If you sell through a website you will need to make sure that your terms are amended and that the VAT element is correctly calculated in your checkout.

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